Why Persuasion Is a Science Not an Art

Why Persuasion Is a Science Not an Art

There is over 60 years of research into behavioral science and managers and executives should learn to use these tools to drive profits, says Steve Martin, a director and behavior expert at consultancy Influence at Work. Watch the video from The Wall Street Journal below

Destroy Your Comfort Zone!

Destroy Your Comfort Zone!

A different way to promote your product

A different way to promote your product