Adidas and Parley for the Oceans unveiled this new concept as an example of how the shoe industry can use technology to reduce ocean plastic pollution and explore new footwear solutions. The Ocean Plastic shoe has an ocean plastic upper and a 3D printed midsole made of gill net and recycled polyster. More
These shoes represent part of Adidas' effort to infuse exponential technology and sustainability into their core products. Adidas has pledged to boost its green credentials through a number of initiatives, such as ending the use of plastic bags in its retail stores, ending the use of plastic microbeads across all its body care products and ceasing to use plastic bottles for meetings at its headquarters in Herzogenaurach, Germany.